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FCUK Changes Labels for Federated Department Stores

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By: TOM BRANNA

Editor

For the nation’s largest department-store retailer, Federated Department Stores, Zirh International agreed to change the labels on the licensed FCUK Him and FCUK Her scents to French Connection United Kingdom Him and French Connection United Kingdom Her. Federated stopped selling the fragrance in October, bowing to pressure from groups such as the American Family Association and Catholic Parents Online. Zirh will not re-label the fragrances in other venues, such as specialty stores and onl...

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